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RedNote (小红书) Marketing

We help U.S. businesses unlock the high-spending Chinese American market.

Chinese American consumers actively search, recommend, and spend — but not on Google, Yelp, or Instagram.

Book a Call See the opportunity →
小
RedNote 小红书
Where Chinese consumers search
🔍 "best brunch bay area"
300M+
Active users
90%
Research here first
Google + Yelp + TikTok — powered by trust

The world's biggest brands are already here.

Real RedNote profiles. Real engagement. Real opportunity.

Apple on RedNote
Apple
353K followers
Lululemon on RedNote
Lululemon
260K followers
Coach on RedNote
Coach
220K followers
Stanley on RedNote
Stanley
65.8K followers
Costco on RedNote
Costco
84K followers

If they're investing in RedNote, the question is: why aren't you?

The Opportunity

Why Chinese American consumers are your untapped goldmine

💰

Higher purchasing power

Chinese American households have significantly higher spending capacity.

Chinese American median income $100K+
U.S. median income ~$75K
High spend categories
Dining Education Travel Premium brands
📍

Highly concentrated = Higher ROI

Chinese American consumers cluster in major metros, making them incredibly efficient to reach locally.

🌉 Bay Area
🌴 Los Angeles / Orange County
🗽 New York City
☕ Seattle
📚 Boston
🔄

One customer becomes many

Chinese consumers heavily rely on personal recommendations and community validation.

One good experience turns into:
→ Entire families
→ Friend groups
→ Organic referrals on WeChat & RedNote
They don't just convert — they multiply.
The Problem

You are invisible to them.

Chinese American consumers actively search for restaurants, schools, hotels, attractions, and services. But they're not searching where you think.

🔍
Google
⭐
Yelp
📸
Instagram

If your business is not present on RedNote, you simply don't exist to them.

小

What is RedNote?

小红书 (Xiaohongshu)

RedNote is the most trusted lifestyle and recommendation platform among Chinese consumers.

🔍 A search engine
💬 A community forum
🤝 A word-of-mouth network

Think of it as Google + Yelp + TikTok — powered by trust.

Industries we help dominate on RedNote

🛍️
Retail & Consumer Brands
Discovery, trust, and brand credibility
🍽️
Dining & Restaurants
Group decisions, social validation, repeat visits
🏨
Hotels & Hospitality
Family travel logic and booking decisions
🎓
Education
Schools, learning centers, after-school programs
🎢
Attractions & Experiences
"Is it worth it?" consensus-driven decisions
🍷
Wineries
Storytelling, gifting, and status signaling
How We Help

RedNote marketing — done differently.

We don't just post content. We build your presence where it matters.

1

Brand Marketing & Search Visibility

We help implant the brand idea — the "this is the right choice" perception. Optimized for how Chinese consumers actually search.

✓ Your brand shows up when intent already exists
2

Organic Content & Community

Native, platform-first content designed to feel like real experiences and peer recommendations.

Saves Shares Repeat exposure
3

Influencer & KOL Partnerships

We connect brands with trusted creators and niche, high-intent audiences focused on authentic usage.

✓ Real recommendations → Long-term brand trust
4

Strategic Paid Amplification

Ads used strategically to amplify high-performing content, accelerate discovery, and support launches.

✓ Visibility with credibility — not hard selling

Your next Chinese American customer is searching right now.

Get a free audit showing where you rank on RedNote, what competitors are doing, and exactly what to post first.

Book a Call Email us
hello@upbeat.chat · (925) 852-1993
Your free audit includes:
✓ Competitor analysis
✓ Keyword opportunities
✓ RedNote mockup
✓ 30-day action plan
Request Your Free Audit