How we turned a premium hot pot supplier into a RedNote lead generation machine — with multiple business inquiries arriving daily.
Orient Source Foods Inc (壹禾食品集团) is a premier food supplier based in Los Angeles, specializing in customized ingredients, cold chain delivery, and standardized production for the restaurant industry.
With a focus on serving hundreds of local hot pot restaurants across the US, they position themselves as more than just a supplier — they're a co-builder of back-end systems, helping brands scale from 1 to 100 locations.
We approached the team with a vision to harness RedNote's vibrant community for B2B branding and exposure. At the start of December 2025, they had virtually no online presence on the platform, but after discussing the potential to reach restaurant owners interested in premium hot pot meats, they were eager to dive in.
Prior to our partnership, Orient Source Foods faced significant hurdles in digital visibility. With no established profile on RedNote, their branding was limited to traditional channels.
We developed a customized, organic approach emphasizing B2B value and visual storytelling for the food industry.
Eye-catching posts featuring high-resolution images of premium meats — American wagyu beef slices, lamb rolls for hot pot. Content aligned with RedNote's aesthetic using infographics and product showcases.
Interactive Q&A in captions, hashtag campaigns like #USHotPotSuppliers, and direct calls to action for DM inquiries. Focused on fostering discussions around supply chain needs.
Leveraged RedNote's discovery features to reach restaurant owners, chefs, and food industry professionals in the LA area with geo-specific promotions emphasizing cold chain delivery.
Handled all private messages to respond swiftly to leads, turning casual interest into potential partnerships. Daily monitoring to capture every business opportunity.
December 2025 to January 2026 — from zero to a thriving B2B presence.
Real RedNote posts driving real B2B inquiries.
"The daily inquiries have opened doors we didn't know existed — RedNote has truly helped us scale our reach."
Whether you're in food supply, wholesale, or any B2B industry — we'll craft a RedNote strategy that drives real business inquiries.