u
upbeat
RedNote Marketing
 Get Started
Platform Guide

What is RedNote?

RedNote is an app where Chinese consumers decide what to buy, where to eat, and what to trust.

It has over 300 million users. Here's everything you need to know.

1
It's where Chinese consumers search for everything.

When a Chinese consumer wants to find a restaurant, choose a hotel, pick a product, or plan a trip — they don't open Google or Yelp.

They open RedNote. They search in Chinese. They read reviews from people they trust. Then they decide.

RedNote = Xiaohongshu (小红书)
Means "Little Red Book" in Chinese.
Founded 2013. Based in Shanghai.
300 million monthly users.
Following Explore
best brunch san francisco
Winery post on RedNote
Napa必去的5家酒庄
❤ 2.4k
Restaurant review on RedNote
湾区宝藏餐厅推荐
❤ 856
Local business on RedNote
旧金山拳击体验
❤ 1.2k
Travel guide on RedNote
周末一日游攻略
❤ 3.1k

This is what RedNote looks like. Real posts. Real reviews.

2
How is it different from apps you already know?
📺
TikTok
You open it to be entertained.
🔍
RedNote
You open it to find something to buy.
📸
Instagram
Posts disappear from the feed in a day.
📅
RedNote
Posts stay searchable for months.
⭐
Yelp
Short text reviews in English.
📷
RedNote
Photo-rich reviews in Chinese.
The biggest difference: people come to RedNote already wanting to spend money. The algorithm is designed to help them find you.
First-mover advantage

Right now, almost no American businesses are marketing on RedNote. That means you're not competing against other US brands — you're the only game in town. On Instagram, you're one of millions. On RedNote, you could be the first in your category.

3
The numbers you need to know.
300M+
Monthly users
5M+
Chinese Americans in the US
70%
Users under 35
$100K+
Median household income

These are young, wealthy, brand-aware consumers who are actively looking for businesses like yours. And they're concentrated in San Francisco, Los Angeles, New York, Seattle, and Boston.

4
They're not finding you on Google.

Chinese American consumers search for restaurants, hotels, products, and services every day. But they're not searching where you think.

Where you're marketing
G
Google
Y
Yelp
IG
Instagram
They're not looking here.
Where they're actually searching
小
RedNote
🔍 "旧金山最好吃的brunch"
🔍 "湾区意大利餐厅推荐"
🔍 "Napa酒庄哪家好"
This is where they decide.
If your business isn't on RedNote, you're invisible to these consumers.
Not hard to find. Invisible.
Do the math yourself.

How much is one customer worth to your business? Now multiply that by every person searching RedNote in your city who can't find you.

🍴
$200
Average family dinner out
A family searches RedNote for a restaurant. Yours isn't there. They find your competitor. That's $200 gone — and they'll go back next month too.
🍷
$500
Average winery tasting group
A group of Chinese tourists plans a Napa day trip on RedNote. Your winery doesn't show up. They book three others instead.
🎓
$2,000
Monthly tutoring enrollment
A parent searches for after-school programs. The competitor with 50 RedNote reviews wins. That's $24K/year you never see.
These aren't hypothetical customers. They're searching right now, in your city, for exactly what you sell. They just can't find you.
Two versions of your business.
Without RedNote
× Invisible to 300M+ high-intent consumers
× Competing in the same crowded Instagram feed
× Paying $5-15 per click on Google Ads
× Waiting for customers to stumble across you
× Marketing only to people who already know you
With RedNote
✓ Discovered by customers before they arrive
✓ Near-zero competition from other US businesses
✓ Organic reach that costs nothing but great content
✓ Customers actively searching for what you offer
✓ Reaching entirely new audiences who spend more
6
How RedNote works, in 4 steps.

No jargon. Just how people actually use it.

1

Someone needs something.

A Chinese American family wants dinner. A tourist is planning a trip. A shopper wants a product review. They open RedNote.

2

They search for it. In Chinese.

They type in what they're looking for — "best Italian restaurant San Francisco" or "Napa winery worth visiting" — in Chinese. Just like you'd search on Google.

3

They read real reviews from real people.

RedNote shows them posts (called "notes") with photos, videos, and detailed reviews from other users. Not ads — real experiences from people they trust.

4

They decide and take action.

They save the post, share it with family, make a reservation, or buy the product. Then many of them post their own review — bringing in even more customers.

This is what a RedNote post ("note") looks like:

Example RedNote post
Napa Valley酒庄探店 | 这家必须来!
周末和朋友去了Napa，这家酒庄环境绝美 🍷 品酒体验超棒，推荐他们家的Cabernet。工作人员很热情，还有中文服务！强烈推荐！
❤ 2,847 ★ 1,203 saved 💬 89
Title
Written in Chinese so it shows up in search
Saves
The most important number — means "I want to buy this"
Photos
Real photos, not stock images
7
Let's make it concrete.

Here's exactly what happens when a business is on RedNote.

Example: A restaurant in San Francisco

👩
Mom wants to find a restaurant for Saturday dinner.
She opens RedNote and searches "旧金山意大利餐厅" (San Francisco Italian restaurant).
📰
Your restaurant shows up.
Because Upbeat posted a photo carousel last month — 8 photos, detailed review in Chinese, 200+ saves.
👍
She reads the reviews and shows her family.
They look at the menu photos, read the comments, check the location.
🍴
They book a table and come in.
Great dinner. And then one of them posts their own RedNote review — bringing in even more customers.

That's the loop. Content → Search → Trust → Visit → More content.

It works the same way for hotels, wineries, schools, spas, and retail.

This isn't theory. These are real results.

From real Upbeat clients who were invisible on RedNote — until they weren't.

Crowned Boxing
A local boxing gym in the Bay Area. Zero RedNote presence. Zero Chinese-speaking staff. We created their account from scratch, posted authentic content in Chinese, and connected them with local creators.
"Within weeks, Chinese American members started walking in saying they found us on RedNote. We'd never even heard of it before Upbeat."
300+
new bookings
$12K
revenue impact
10x
follower growth
50K+
impressions
In 2 months. From nothing.
Orient Source Foods
A B2B food supplier selling premium wagyu and specialty ingredients. No social media presence at all. We built their RedNote from zero — content, verification, everything.
Their first post about wagyu sourcing got picked up by the algorithm and hit 10,000+ views in 48 hours. Restaurant buyers started reaching out the same week.
50+
B2B inquiries
200+
followers gained
In 1 month. From zero.

These were businesses just like yours. No Chinese-speaking staff. No RedNote experience. They just started.

9
These brands are already on RedNote.

They're here because this is where their Chinese-speaking customers make decisions.

Apple on RedNote
Apple
353K followers
Lululemon on RedNote
Lululemon
260K followers
Coach on RedNote
Coach
220K followers
Costco on RedNote
Costco
84K followers
Stanley on RedNote
Stanley
65.8K followers

The same is true for local businesses — restaurants, wineries, hotels, schools, spas.
The only difference? Big brands have teams in Shanghai. You have Upbeat.

The window is open.
It won't be forever.

Right now, almost no American businesses are on RedNote. That means near-zero competition and massive organic reach for anyone who starts. But this window closes as more businesses catch on.

Month 1
0 posts
Invisible
Month 3
Still 0
Still invisible
Your competitor
24 posts
Ranking in search

Your competitor who started 3 months ago now has 24 posts ranking in search, hundreds of saves, and a growing audience. You have nothing. The gap widens every week.

Remember Instagram in 2014? TikTok in 2019?
Organic reach was incredible — until everyone showed up and it became pay-to-play. RedNote is in that early window right now. The businesses that move first will own their categories. The ones that wait will pay to catch up.
10
"This sounds great. But I don't speak Chinese."

That's exactly what Upbeat is for. We're the first US agency built entirely for RedNote.

✅
We set up your account.
Verified business profile with a blue checkmark. We handle the whole process.
✍️
We create the content.
6-8 posts per month in native Chinese. Photos, videos, and local guides designed to show up in search.
🤝
We connect you with creators.
We partner with trusted influencers and everyday reviewers to get authentic recommendations about your brand.
📈
We run your ads.
When content takes off, we amplify it with RedNote's ad platform to reach even more people.
💬
We handle the community.
We respond to comments and messages in Chinese. Every interaction builds trust.
📷
We shoot on-site.
We come to your location for photos and video so the content looks authentic — because it is.
You don't need to learn Chinese. You don't need to understand the algorithm.
You just need the right team.

Book a Free Call →
Common Questions
What does "RedNote" mean?
It's the English name for Xiaohongshu (小红书), which means "Little Red Book." It's a social media and shopping app founded in 2013 in Shanghai.
Is RedNote available in the US?
Yes. It's free on iPhone and Android. The interface is mostly in Chinese, but it works perfectly in the US. Over 5 million Chinese Americans use it daily.
How is RedNote different from TikTok?
TikTok is for watching videos. RedNote is for finding things to buy. People come to RedNote with their wallets open — they're searching for products, restaurants, and services. And content lasts for months, not days.
Do I have to post in Chinese?
To reach Chinese-speaking consumers, yes. That's why most businesses work with Upbeat — we handle the language and cultural adaptation.
How much does it cost?
Upbeat plans start at $999/month. That includes account management, content creation, and community engagement. Book a call to find the right fit.
How long before I see results?
Most brands see engagement within 4-6 weeks. Because RedNote posts stay searchable for months, results compound — the longer you're active, the stronger it gets.

Your next customer is searching
on RedNote right now.

Upbeat is the first US agency built for RedNote. We handle the language, the content, and the strategy. You just see the results.

Book a Free Call Email us
hello@upbeat.chat · (925) 852-1993