Here's exactly what we did and what happened.
Leading boba chain in the Bay Area
Build brand awareness among Gen Z Chinese consumers in the U.S., support new store openings and product launches, and drive foot traffic and sales.
Despite strong product quality, Shuyi faced significant hurdles breaking through in the competitive U.S. boba landscape.
We built a multi-layered campaign to drive discovery, desire, and in-store conversion.
Positioned Shuyi as a "must-try" drink experience to drive trial and repeat visits, differentiating from generic boba options.
New store openings with local buzz and map-based discovery, plus product launches with visual-first, taste-driven content.
Deployed lifestyle and food creators for high-volume KOC seeding, generating authentic buzz at scale.
Leveraged taste tests, aesthetic shots, and "must-try" list formats optimized for RedNote's discovery algorithm.
RedNote operates as a full-funnel channel — driving discovery, desire, and in-store conversion all on one platform.
Premium all-you-can-eat hot pot restaurant
Increase visibility among Chinese tourists and local Chinese consumers, and drive in-store traffic.
Despite strong product quality, Moo Moo Hotpot struggled to reach Chinese consumers in a highly competitive Southern California dining landscape.
We positioned the restaurant as a top-tier all-you-can-eat hot pot, amplifying UGC narratives for both travel and local audiences.
Amplified UGC narratives around premium ingredient quality, wide selection, and the "ceiling-level" (天花板) dining experience.
Travel: "Hot pot worth visiting in OC / LA." Local: "Go-to spot for group dining and weekend meals" — capturing both intent segments.
Activated KOC creators to reinforce and scale narratives, focused on high-impact visuals — wagyu, seafood, and full-table spreads.
Optimized for high-intent search keywords on RedNote, ensuring Moo Moo appeared at the top of hot pot and dining search results.
RedNote bridges travel discovery and local lifestyle, making it a high-conversion channel for restaurants in destination cities.
Winery & destination, Livermore Valley
Attract Chinese tourists and Bay Area Chinese residents, increase visits and tasting bookings, and build initial awareness for an emerging wine destination.
Retzlaff needed to build awareness from scratch among Chinese audiences who had no existing association with Livermore as a wine destination.
We positioned Retzlaff as a premium yet approachable alternative, layered with a compelling destination narrative.
Positioned Retzlaff as a high-quality, accessible alternative to Napa — premium without the pretension or crowds.
Highlighted the wine tasting experience, scenic vineyard setting, and premium lifestyle appeal through immersive visual content.
Created a light "Livermore day trip" narrative to increase visit intent and give audiences a reason to discover a new wine region.
Optimized for wine tasting, weekend trips, and Bay Area activities — capturing high-intent searchers ready to visit.
For emerging wineries, combining strong standalone positioning with a light destination context increases conversion — turning discovery into action.
Whether you're a restaurant, boba chain, winery, or destination — we'll craft a RedNote strategy that drives discovery, engagement, and revenue.
