Insights & Strategies

The Upbeat Blog

Expert insights on RedNote marketing, Chinese American consumer behavior, and strategies to grow your brand.

All Posts

RedNote winery post
Wineries 6 min read

You're Invisible to 5 Million Wine Buyers

Chinese American wine lovers are searching on RedNote—not Google.

Jan 14, 2025
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Strategy 5 min read

Why RedNote Matters for U.S. Businesses in 2025

Discover why 300M+ users trust RedNote for lifestyle decisions.

Jan 10, 2025
RedNote App Icon
Beginner Guide 8 min read

What is RedNote? A Complete Guide

Everything U.S. business owners need to know about Xiaohongshu.

Jan 15, 2025
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Research 10 min read

How Chinese Americans Discover Businesses

It's not Google or Yelp. Learn where they actually search.

Jan 15, 2025
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Industry 8 min read

Med Spas: Capturing the Chinese American Beauty Market

Chinese consumers spend billions on aesthetic treatments. Here's how to reach them.

Jan 15, 2025
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Real Estate 8 min read

Luxury Real Estate: Reaching Chinese Buyers

Chinese buyers are a major force in luxury real estate. Learn how to connect with them.

Jan 15, 2025
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Education 8 min read

Dance Studios & Music Schools: Reaching Chinese Parents

Chinese families invest heavily in enrichment. Here's how to reach them.

Jan 15, 2025
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Luxury 7 min read

Jewelry & Watch Brands: Reaching Chinese Gifters

Chinese gift culture drives significant luxury purchases. Learn how to tap in.

Jan 15, 2025
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Automotive 7 min read

Auto Dealerships: Capturing Chinese American Buyers

Chinese buyers value luxury and reliability. Here's how to reach them.

Jan 15, 2025
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Local Guide 10 min read

Marketing to Chinese Americans in the Bay Area

A complete guide to reaching SF, San Jose, and Silicon Valley Chinese consumers.

Jan 15, 2025
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Local Guide 10 min read

Reaching the LA & Orange County Chinese Community

From San Gabriel Valley to Irvine: a marketing guide for SoCal businesses.

Jan 15, 2025
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Local Guide 10 min read

NYC's Chinese Consumer Market: What You Need to Know

From Flushing to Chinatown: reaching New York's massive Chinese community.

Jan 15, 2025

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